2018 Music Industry Statistics And Fun Facts

See how the music industry numbers looks like and some of it's quirks

$17.3 billion

was the global music industry retail value in 2017

( IFPI - Global statistics, 2018 )
$8.7 billion

was the US music industry retail value in 2017

( 2017 RIAA Revenue Statistics, 2018 )
65%

of US industry revenues come from streaming accounts

( 2017 RIAA Revenue Statistics, 2018 )
1.9 million

U.S. jobs created directly or indirectly by the music industry

( RIAA - U.S. Music Industries Jobs & Benefits, 2018 )
$41,935

is the average income of an employee in the music industry

( RIAA - U.S. Music Industries Jobs & Benefits, 2018 )
$.5 - $2 million

is the average cost of breaking an artist into a major market such as US or UK

( IFPI - Investing in music report, 2016 )
$4.5 billion

are invested each year by music companies in discovering, nurturing and promoting artist

( IFPI - Investing in music report, 2016 )
Up to 90%

of an artists revenue is commonly earned from brand partnerships

( IFPI - Investing in music report, 2016 )
Up to 200

active brand partnerships a record company may have at a given moment

( IFPI - Investing in music report, 2016 )
77%

of all music revenues goes to 1% of artists

( The Atlantic - The Shazam effect, 2014 )
27%

of the revenue generated by music companies goes back into developing and marketing artists, a very large amount compared to other industries

( IFPI - Investing in music report, 2016 )
96%

of music fans say that radio and the Internet are their main sources for music discovery

( Viacom - Consumer Insights, 2014 )
4 hours

is the average time Americans spend each day consuming audio

( Edison Research Share of Ear, 2014 )
52%

of the audio consuming time goes to broadcast radio

( Edison Research Share of Ear, 2014 )
90%

of 13-21 year olds want to know about their favorite artists' musical influences and how they got started in music

( Viacom - Consumer Insights, 2014 )
76%

of 13-30 year olds feel more connected to artists when they reveal a lot about themselves on social media

( Viacom - Consumer Insights, 2014 )
60%

of music fans follow artists on social media

( Viacom - Consumer Insights, 2014 )
88%

of people go to concerts because they can tell their friends they went

( Viacom - Consumer Insights, 2014 )
76%

of people go to concerts even if they don't know the artist because it's a chance to hang out with friends

( Viacom - Consumer Insights, 2014 )
91%

of people listen to the song/watch the video on YouTube prior to purchasing

( Viacom - Consumer Insights, 2014 )
87%

of people listen to other songs from that artist prior to purchasing

( Viacom - Consumer Insights, 2014 )