Selling beats online is no easy task, especially if you are just starting out.
Sometimes it can feel like you are banging your head against the wall. And on top of that, you know beats, that is what you want to spend your time on.
In this article, we are going look at some tools that will help save some time and get things going a bit faster. Beat marketplaces not included, we all know those.
This is a social media scheduling tool that you can start using for free. It doesn’t have many bells and whistles but if you are new to tools like these it’s a very good start.
On the free plan, you can connect it to one account on each available platforms, Twitter, Facebook, Instagram, LinkedIn, and Google+. On each account, you can schedule up to 10 posts at one time.
Going into the paid plans gives you the option to connect to Pinterest and, of course, you have the option to connect multiple accounts per platform and you can schedule a lot more posts.
To get started simply head to the website and hit the sign-up button.
After you signed up, connect your pages.
Now that you have your accounts connected I would say you set up your schedule. Start by adding your city.
Regarding the scheduling of posts, I would say, read this guide and then test various schedules. Don’t switch the schedule every day but you can try some changes every couple of weeks to fine tune you posting to get the most engagement on your posts.
Do this scheduling for all the accounts you connected. They all have or can have separate schedules.
Now that scheduling is done time to fill up the queue.
You simply add the things you want to post and they will be posted one by one at the set schedule. You can also schedule individual posts if you so desire by clicking the small arrow next to “Add to Queue” and selecting “Schedule Post”
Once you fill up the queue, sit back and relax. Well, not really, but you can focus on other things for a few days and then come back to fill up the queue again.
Once your updates are posted you can also see how well they do by going to the Analytics tab.
And you can also re-add to queue posts that are older. If you see some posts doing well when you post them, re-schedule them a week or a month later to increase their chances to be seen by people that missed those posts originally.
Once you get the hang of it, try your own twists and turns, experiment with different types of posts, see what works, what doesn’t and so on.
RiteTag is just one tool from a set of tools which I didn’t yet fully explore. The main thing for me is the main functionality of RiteTag, searching for trending hashtags.
You start by adding a hashtag and the tool gives you all sorts of information on it and how well it could perform in terms of exposure.
You can also click on a tag and scroll down the page to find more related hashtags.
Every time you schedule a tweet to take a minute and find a few hashtags to maximize the exposure of your tweets.
You can also use their toolbar to get feedback on hashtags right when you write your tweets. If you tweet often without scheduling your tweets this is a great sidekick.
No matter what you do online, be it social media posts, blog posts, videos, etc, you will images. You will also need some covers for your beats on various marketplaces.
You may know that you can’t simply grab images off the internet at random and use them because they are copyrighted.
Pexels is a great source of images that give you free license to use the images commercially, some even without attribution. But to make sure check the license for the image you want to use.
If you want to spice up your image game this is the tool for you. It allows you to easily create fancy looking images for social media, blog posts and more. You can create your beat artwork with this tool.
The thing to pay attention to is that some images need to be purchased. But you can upload your own images so you can use images you find on Pexels and add text and other fancy elements in Canva.
You can also find free images within Canva so it’s up to you which method of finding images fits your liking best.
To get started, you just have to sign up for free. Once inside, you can select the type of graphic you want or you can start with your own custom dimensions if you wish.
Once you started a project you have your main options in the left bar. Screw around with it for a bit to get the feel for how to use it and what elements are available to you.
Once you select your element, you’ll notice that another set of options appears above your working area. These options vary according to the type of element you chose.
If you want to use grids and frames, things might be a bit confusing so I’m specifically going to tell you how to do it to spare you some frustration.
First, select and adjust the frame or grid that you want to use. Then, to add an image, select your image and drag it over the frame you want to place it in.
Add the rest of the elements and text to your liking.
Once the image is ready simply hit the download button in the top right corner, download as PNG to best preserve its quality and upload to your social media or where you want to use it.
Alternatively, you can share it directly from the app on Twitter and Facebook.
You’ll probably want your own website to tie things together and look like you mean business. If you don’t have the budget to hire a professional web designer, keep reading to see how to put a website together yourself, in a matter of minutes.
SiteGround is a hosting company that offers affordable plans, good quality and has the tools you need. You don’t need to touch any code for this so don’t worry about that.
You have a 30-day money back guarantee so it can’t manage to put this thing together, you can get your money back and try another time or hire a designer/developer when you can.
What we are going to do here is take care of your website’s engine which will be WordPress.
On top of that you’ll need a theme, some of which are free and quite bare bones others you buy them but they have plenty of options for you to play with and customize your website. We’ll get to that in a bit.
First of all, sign up for a plan. Go for the StartUp, it’s the cheapest and if you need more down the line you can upgrade with a few clicks.
Now, choose your domain. The simpler, the better. Try to avoid having dashes in the name if possible. You can try your artist name, your real name, you can mix with beats, productions, etc.
Give this one a bit of thought if your producer name is not available because you’re going to stick with it. At least until you re-brand yourself or something like that.
Now, this is important. If you have a company registered and you have a PO box, register with that.
If you are going to register with your home address and you don’t want that to become publicly available information, make sure to add Domain Privacy.
After you finished your sign-up go to “My Accounts” and look for an orange button “Go to cPanel”. Your view should look something like this.
Now find and click on “WordPress” in the section “Auto Installers”. Then hit install.
Now, let’s quickly go through the options.
Choose Protocol – if you have the option “https://”, with the “s” in there go for that. It will add an SSL certificate which will make the website a bit more secure. If you don’t have it, go however you prefer. Personally, I like the version without the “www”.
Choose Domain – you have only so you are going to use it.
In Directory – leave blank.
Site Name – obvious, your website name
Site Description – you can add a description or slogan here like “Beats for stars in the making”. Don’t sweat too much on this, you can change it later from your website administration panel.
Enable Multisite – Leave off or unchecked
Admin Username – use whatever username, I would avoid the website name but it’s not really critical.
Admin Password – Mission Critical! Here is what I suggest: use a password manager like Last Pass. Use a very ugly looking password so that is hard to crack. Robots on the web WILL TRY to get into your website and the first thing they do is try random, weak passwords. Being robots, they try a lot of passwords very quickly. Avoid easy passwords.
Admin Email – you can guess this, nothing special here. Use whatever address you want, just make sure you actually have access to it.
Limit Login Attempts – might be a good option. It limits the times you can try a password so it cuts the bots speed of trying passwords.
Contact Form by WPForms-lite – might be a good option but I’m not going to show you how to configure this. I do encourage you to play with it though.
Advanced options – leave as they are.
That is it, you have the basis of your website ready. Now what is left is to create your pages, add text, images and of course the beats to it.
I’m not going to show you all of that in this article because that is beside the point, here. I’ll do a separate post dedicate to building your website yourself with a lot more detail.
Remember that I said you will also need a theme for your website? Well, this is one that I would recommend because of how easy it is to customize to your liking.
It allows you to create pages and modify them on the fly in a similar fashion to how you would create images in Canva, which we talked about earlier.
Before you go in and purchase the thing, play around with it on a demo website that they have.
Instead of trying to explain the thing in the text, take a look at this video to get started. And they have pretty big documentation for pretty much everything under the Sun that you can see here.
You may or may not heard the saying “the money is in the list”, the email list that is.
If you are doing things online, you put a bit of effort into bringing people to your website. Ideally, you make some of those people stick with you and get easy access to them.
Newsletters are great tools for this. Once you have people on your email list you can use that to further promote some of your stuff.
Pro tip: don’t over do it with promotions, you’ll burn out your subscribers and they either unsubscribe, ignore your emails or report your emails as spam. Be respectful.
That being said, you can use that newsletter to keep in touch every once in a while so that people remember you exist and maybe check out your stuff and buy some of it.
To do all of these you need some type of software to manage the subscriptions, manage the list of emails and automate some of the processes.
ConvertKit is such software and a very easy to use one. It’s not the cheapest, I’m going to say that but I’m recommending it because it’s easy to use and you can use it without needing to also buy other stuff for it or getting help from developers.
To get started, devour their documentation and getting started guide.
They have a lot of material from how to set things up to best practices and strategies to build and keep a healthy email list so I’m not going to rehash all of that here.
Backup your stuff. Really, there are a ton of similar service, Dropbox is just one of the better-known brands in this space, I think.
This is simply, file storage. There is not much to say about it. Use it to back up your work in case of disaster.
If your work is sitting in one place, that is bad. Imagine waking up one day and your hard drive is dead. If it never happened to you, let me tell you, that is not a great morning.
There are other ways of making backups but this is just easy and affordable. However you ultimately decide to do it is up to you, just do it.
A lot of people are a bit confused when it comes to contracts, licensing and other various legal issues. You can get consultations with them, get help registering your company, get help creating your contracts and so on.
If you don’t already have a relationship with someone to help you on this side of things give LegalZoom a try.
That was it for this guide. If you found a tool that you’re going to start using show some love and share this post with someone. 🙂
And of course, stay tuned for more.